Kenneth & Veronica Bell: Family Business Founded in Faith

By Jessica Starks


Kenneth and Veronica Bell are the ultimate definition of a power couple. They are parents, grandparents, church leaders, business owners, and so much more. Despite the many different hats this couple wears, they always find a way to balance being husband and wife and business partners. 


Both Kenneth and Veronica knew they wanted to be entrepreneurs from the beginning. “I’ve always enjoyed working with people, and I’ve always strived to be the best in everything that I do,” said Veronica. “It just came naturally to me.”


“Entrepreneurship is something that exists on both sides of my family,” Kenneth chimed in. “I’ve always had the mentality of wanting more and pursuing more. Then when Veronica and I got married, we came together and created our company, Bell & Associates Consulting Firm.”


Bell & Associates Consulting Firm is an insurance brokerage agency and financial services company specializing in affordable health insurance for groups and individuals, Medicare solutions for seniors, retirement planning, financial planning, investments, budget counseling, and life insurance. “Our business serves all people, but we understand that the African-American community is behind when it comes to financial and insurance education. The Bible tells us that ‘a good man leaves an inheritance to his children’s children.’ We believe that everyone has the right to access the necessary information available to them so they can improve their lives. We want to spearhead that effort and make sure that people are prepared.”


When it comes to owning a business, there are many things the parents of five enjoy. “I take pride in the fact that we have the opportunity to create jobs and help people have a livelihood,” said Veronica. Kenneth agreed, commenting, “My favorite part is having the opportunity to work with people that you truly enjoy working with. We consider our employees a part of our family. It’s also great meeting and building relationships with different types of people.”


Kenneth does admit that entrepreneurship isn’t all fun and games. “You are responsible for keeping the lights on. It’s a totally different situation when your name is on your business, rather than working for someone. Everything falls on you at the end of the day, and that responsibility never goes away.”


Many people may worry about how successful they can be starting and running a business with a spouse. The Bells enjoy going to work together. “Working with my husband is both interesting and fun,” said Veronica. “Working with him is fulfilling because I find myself discovering different aspects of his personality and hidden talents that I wasn’t previously aware of.” Kenneth had similar sentiments: “It’s an exceptional blessing to work with my wife. Working with someone you consider your best friend is amazing, and we genuinely enjoy being around each other. We are each other’s motivation. Yes, we’ll have our disagreements and get on each other’s nerves, but we bring the best out of each other.”


What first started as a business with Kenneth and Veronica working out of their church’s office has expanded into three offices in Tupelo, with almost 20 employees and brokers between them. Kenneth credits their success to their relationship with God: “He is the head of everything that we do. When we first started our business, we prayed that God would lead us and connect us with the right people who have the same heart, mind, and spirit that we have, and He’s never failed us. God will make you look good if you let him.”


The Bells have worked hard to serve their customers to the best of their ability. Since they started their business six years ago, they have earned over fifty awards between them. Bell & Associates Consulting Firm has been ranked as the top brokerage firm for Ambetter insurance, and one of the top agencies for Humana Medicare insurance. “We have always tried to stay true to ourselves,” said Veronica, “and Kenneth has led our company in a way in which we have a spirit of excellence, both in how our business looks and how we interact with customers. I believe that is one of the reasons we are so successful.”


Kenneth has this advice to those trying to build a business of their own: “Creativity and innovation are now leading the pack. Now is the perfect time to be an entrepreneur, and establish yourself, don’t take this time for granted. Never sit on your ideas and let your fear hold you back. Remember, be persistent. You’ll never be defeated if you never stop trying.”

2 thoughts on “Kenneth & Veronica Bell: Family Business Founded in Faith

  1. I really enjoy reading your articles Wesley!!!! This one, in particular about the Bell’s success is a tribute to God’s power through people who demonstrate serving and helping others. They are truly a testament to service in our community. Thank you for sharing Wesley, awesome!!!!!

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